A well-prepared inquiry helps our licensing team understand your market and goals quickly. Here’s how to get ready before you send the form.
Before you start
You’ll need about fifteen minutes, your target market, a sense of your timeline and a short summary of your experience or your operating partners’ experience.
Steps
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Name your market
Decide which city or market you’re interested in. If you have specific neighborhoods or a space in mind, note them. Territories are set by population density and market potential.
Tip: Neighborhood names help the team understand your plan.
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Choose your path
Decide whether you plan to open a new SHOTS bar, rebrand an existing venue, explore financing options or pursue the opportunity as a foreign investor or investor-visa applicant. The form has an option for each.
Tip: Pick the option that fits best; you can explain more in the message.
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Summarize your experience
Note your hospitality experience or that of your operating partners. The royalty-free model is built for experienced operators, since licensees run their venues independently.
Tip: Operating partners’ experience counts too.
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Understand the model
Review how it works: one one-time payment gives permanent rights to the SHOTS brand, recipes, menus and other assets. No royalties, no terms, no renewals. Licensees keep 100% of the profits.
Tip: Read the FAQ for details on what’s included.
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Prepare your questions
Write down what you want to know about territory, timeline, financing and what’s included. Our FAQ page answers many common questions.
Tip: Note financing or visa questions specifically.
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Send the form
Fill in the licensing form with your details and a short message about your timeline. Our licensing team reviews your market and reaches out. Each licensing deal is tailored to fit.
Tip: Include your best contact times.
What to expect from the conversation
After you send the form, our licensing team reviews your market and reaches out. Expect a conversation focused on your city or territory, your experience, your plans for opening or rebranding and your timeline. It’s a two-way conversation: bring the questions you prepared, and ask about anything that isn’t clear.
Topics usually include how territories are defined, what the rights cover, how the one-time payment works, financing options and, if relevant, support for foreign investors. Remember that the rights are permanent, with no royalties, no terms and no renewals, and that licensees operate independently. Every SHOTS location is unique, and each licensing deal is tailored to fit, so specifics come from the conversation rather than a published list. Take notes and share them with your attorney and accountant before making decisions. If the fit is right, you’ll talk through next steps together. If you’re just exploring, that’s fine too; choose ‘Just exploring’ on the form.
One more tip: be candid about where you are in your planning. Whether you already have a space, are still comparing cities or are simply curious about how brand licensing works, the team can meet you where you are. Honest answers about your experience, timeline and goals make the conversation more useful for everyone, and they help you decide sooner whether SHOTS is the right fit for your market and plans.
Common mistakes to avoid
- Leaving the market field vague.
- Expecting a price list; each deal is tailored.
- Skipping the message field when you have specific plans.
Final tips
Every SHOTS location is unique. We strive to save startup costs for owners wherever possible, without ever sacrificing the SHOTS experience.
Frequently asked questions
Is there a cost to inquire?
No. Sending the form simply starts a conversation.
What happens after I send the form?
The licensing team reviews your market and reaches out.
Are prices listed online?
No. Every SHOTS location is unique, and each licensing deal is tailored to fit.
Where SHOTS fits
SHOTS is a nightlife brand built over more than a decade on quality, ambiance and unforgettable experiences. Through brand licensing, one one-time payment gives you permanent rights to the SHOTS brand, recipes, menus and other brand assets, with no royalties, no terms and no renewals. Pay once, yours for good. Licensees operate independently and keep 100% of the profits. Every SHOTS location is unique. We strive to save startup costs for owners wherever possible, without ever sacrificing the SHOTS experience.
The SHOTS rights include:
- The right to use the SHOTS brand name in your territory.
- Access to the proven SHOTS recipes and menus.
- Digital media rights and more than a decade of SHOTS digital materials.
- Rights to produce branded merchandise.
- A location page on shotsbar.com/.
Ready to talk about your market? Request licensing info and our licensing team will reach out. Each licensing deal is tailored to fit your territory, so the first conversation is about your market, your plans and how SHOTS could work there.
